A 2 day in-person workshop for creative business owners to learn exactly how to build a standout brand and scale their business with online education.
Stepping into online education can feel like a windy road with a lot of dead ends. You're frequently left feeling overwhelmed, burnt out, and thinking "is this even worth it?" But what if I told you that scaling your business was never meant to be done alone?
During this workshop, we are pulling back the curtain and revealing all of our secrets to creating impactful education for your industry, and having FUN along the way!
let's talk results
The workshop is intentionally curated to…
✔️ Help you build a brand around strategy and one that aligns perfectly with your goals (this is the foundation of everything)
✔️ Teach you how to create a simplified, tailored marketing strategy that attracts your ideal audience and converts subscribers into students
✔️ Show you the full roadmap for creating online education in a way that’s sustainable and doesn’t lead to burn out
How to build a strategic brand and stand out as an educator in your niche
Types of Online Education + Passive Income Sources
How to create online education
How to launch online education
How to organically market your online education to make passive income
You value 1:1 Education and Coaching Support and are ready to step into OR level up your online education business
You are ready to implement what you're taught with an expert by your side
You're tired of the same fluffy education you keep consuming that doesn't give you the results you're looking for
You already run a 6-figure+ online education biz successfully bringing in monthly passive income
You already know it all about the process, strategies, and technology to create, launch, and scale online education
You would rather learn and implement everything on your own, without expert coaching and support.
Caroline is an Integrator and Business Coach for entrepreneurs wanting to scale their business with online education and coaching programs.
Jordan is a brand strategist and Showit web designer helping female founders book their dream clients with a beautiful online presence. She is also the co-founder of Build Your Brand based in Charlotte, NC.
Emily is a brand photographer helping business owners create a consistent visual identity and strong connection with their audience. She is also the co-founder of Build Your Brand based in Charlotte, NC.
We fully believe that you are capable of finding education out there by searching for hours and piecing the answers and processes together. But that's still not enough.
Our vision and mission for this workshop is to not only provide you with the entire roadmap of education you could ever need, but to sit with you 1:1 and IMPLEMENT the education you have consumed.
There is something so valuable about in-person coaching, and we can't wait for our attendees to experience the catalyst that changes everything for their business.
We have been able to successfully launch new offers and run sales because of her! There's no way we could have done it without her taking care of so many of the moving pieces of the launches!"
There isn't even an english word to say accurately how obsessed I am [with my design]. My brand feels like ME. I am addicted to using it and incorporating it everywhere."
The studio is amazing with the set up and lighting - the pictures are evidence of that for sure. Confidence and putting myself out there is one area I struggle with as a business owner and Emily gave me such a boost!
How to build a stand-out brand
Your Brand strategy
Color Palette + Logo + important elements
Brand Photography
Brainstorm your offer
conducting market research
Define and refine your idea
creating your offer
Lead Magnets and pre-launch hype events
Copywriting and messaging
Email Marketing
Sales Page
short form marketing (instagram posts, reels)
Long form marketing (YouTube, Blog, Podcast)
Flodesk
Showit
kajabi and thrivecart
streamyard and youtube
zapier
deadline funnel
Marketing your offer
Your website points your audience to education (website pages, opt-ins, blog, etc.)
sales page
Evergreen strategies to make sales on autopilot
Upsells & Downsells
Automated Funnels
Affiliates
Join us in the heart of Charlotte for an optional (but encouraged!) opportunity to meet your fellow attendees, shake off the nerves, and get ready to go From Creator to Educator!
Join us in the studio with your notebook, planner, laptop or whatever you need to learn and take notes. Today will be jam-packed with education, with a mid-day break for lunch, and plenty of community building.
We'll all meet back at the studio for 1:1 support and breakout sessions. You'll get implementation guidance + tech support from Caroline, brand + website ideas from Jordan, and a mini brand session with Emily!
Here’s what you’ll walk away with after the workshop:
✔️ A standout brand that will allow you to be seen as the “go to” educator of your industry
✔️ A focused marketing strategy with strategic messaging for your audience
✔️ A step-by-step roadmap on how to turn your professional expertise into online education that will impact your industry
✔️ A petite gallery of updated branding photos that will help you establish trust and credibility as an Educator
✔️ 1:1 Coaching Sessions that focus on what your education biz needs most (we will even take over the tech pieces for you 😉)
✔️ A self-paced Market Research Course
✔️ Tools, Templates, and Tutorials to launch your online education after the workshop
✔️ A community of like-minded educators ready to cheer you on as you chase after your dreams
Tickets to attend From Creator to Educator are non-refundable. Tickets may be transferred in the event you can no longer attend, but it is the attendees responsibility to find a workshop replacement. Please see full terms and conditions at checkout.
In- person Tech Support
$997
Marketing Strategy
$697
Brand Strategy & Alignment
$950
Copywriting Expertise + Audit
$350
Market Research for Strategic Brands Course
$497
Launch Tools, Templates, Tutorials
$297
Launch Strategy
$997
Business Consulting
$350/hour
Brand Photography
$550
But you'd be getting this for a STEAL at just $1297 or 3 monthly payments of $500
You'll fly into Charlotte Douglas International Airport and you'll be greeted with a smile and a hug by one of the hosts! We'll take you to wherever you're staying :)
We've put together a collective list of hotels and airbnbs near the studio AND in the best parts of the city. That way you can tailor your experience here to be exactly what YOU want it to be!
Charlotte is a melting pot! There are so many fun parts of town to shop, eat, and explore. We'll provide you with a more in-depth guide once you sign up!